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Goncalves and Xia provide an excellent analysis and framework for understanding the impact emerging economies will have on the global economy. Great primer for those interested in understanding the opportunities and complexities arising from the emerging markets such as CIVETS and ASEAN and their influence on the advanced economies. I highly recommend this book to anyone looking to learn more about the interplay between emerging and advanced economies and what that means for political economic shifts in the global order. -Shaun Rein, Founder, China Market Research Group, Shanghai, China This book is a part of a series that recognizes that the intense competition among emerging markets and against advanced economies to capture their share of the global economy. Most important to this end is the study and practice of international business and foreign trade. Undertaking such a study raises many questions-What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G7, and what are the origins of those advantages? Why are emerging markets becoming the powerhouse of world economy growth and the firms doing business there internationalizing so aggressively? And why in the past decade has the pace of internationalization accelerated so rapidly and what are the challenges and possible solutions?
About the Author
Marcus Goncalves, EdD, is an international management consultant with more than 25 years of experience. He is the former CTO of Virtual Access Networks, which under his leadership was awarded the Best Enterprise Product at Comdex Fall 2001, leading to the acquisition of the company by Symantec. He holds an MS in computer information systems and a doctorate in educational leadership from Boston University. Marcus has been lecturing at Boston University and Brandeis University for the past 11 years.